Brand Identity
Modern Roots
Client:
Modern Roots
SERVICES PROVIDED
Brand Messaging, Strategy Development, Visual Identity Overhaul
PROJECT DESCRIPTION:
Modern Roots Realty Group, led by Amanda Rickman, wanted a brand overhaul that authentically reflected their core values of authenticity, approachability, community, and genuineness. Our goal was to refine their messaging to highlight their no-nonsense, honest guidance in real estate and align their visual identity with the warm, welcoming vibe that resonates with their clients. Through this collaboration, we created a brand that truly embodies their commitment to making real estate easy and stress-free, while also celebrating their deep connection to the Kyle community.
Project Highlight
Watching the brand come together—where the visual identity and messaging perfectly aligned—was a proud moment. Modern Roots now has a brand that authentically represents who they are.